Reputation Management vs. Reputation Marketing
No business will last without a positive reputation. Hence, it is important that a legitimate business strives to build and preserve a reputation that can entice its target audience. A strong reputation gives your brand the power to charge more than your competitors and still be preferred by consumers. A damaged reputation, on the other hand, can completely ruin your business. A bad reputation can turn consumers away regardless of how good your products and services are.
The two most popular ways of addressing online reputation matters are reputation management and reputation marketing. Many businesses fail to distinguish between these two approaches. Some even mistake them as being the same. Both of these have their roles to play in achieving the desired outcome for a business. However, to make the best use of them, you must first learn what they are and what makes them different from each other.
Reputation Management is all about responding to bad reviews and reframing negative attention. This approach is reactive because it only comes in play once a public relations issue has already developed. Its primary goal is to mitigate further damage unhappy customers can cause. The most used technique in reputation management is publishing a large number of positive articles about your brand and products with the hopes of burying the negative ones. You can also install reputation management software that will monitor the web and send you alerts whenever a negative review or comment is posted about your business.
Reputation marketing is more proactive in the sense that it prevents your business from ever needing reputation management. No businesses should just sit idly by and do nothing about its reputation unless negative press starts to surface. Every business should strive to proactively influence its public image. Reputation marketing is all about encouraging positive reviews to build robust social proof and establishing a history of providing quality products and services. Reputation marketing does not stop when a good review is posted. It also involves selecting the best and most persuasive reviews and marketing them. Consumers today give more weight to the words of other consumers and the words of companies trying to do business with them. Reputation marketing focuses on taking charge instead of just reacting to what your audience thinks about your brand.
Putting Everything Together
If you can only focus on one approach, it’s better to go with reputation marketing. However, using both of them is actually the most prudent approach. Use reputation marketing to encourage positive reviews and steadily reinforce your glowing reputation. At the same time, you can use reputation management to handle negative reviews and minimize their impact on your band’s image.
Reputation marketing and reputation management may seem complicated. However, you need to have at least one of them in place or else you will be putting your business at risk. If you are at a loss on how to proceed, we can help you out. Contact us today so we can schedule a call between you and our CEO Mike Turner. We only deal with ONE CLIENT PER CITY so you can rest assured that you have our full, unbridled support. For more consistency and no negativity, visit Integrity Reputation Marketing. We capitalize on trust, integrity, and reputation to establish your online presence.